In 2015, we set out with the modest vision of creating a footwear line of comfortable, luxurious Velvet Slippers, and offer them directly to you, our customers, without ridiculous retail markups. By sourcing our materials, fabrics and leathers from the finest suppliers, and by partnering with a world-renowned shoe maker, we were able to craft really great shoes that not only look great, but feel heavenly on your feet.
Armed with the knowledge of making super comfortable and high quality Velvet Slippers, we are venturing into other modern casual footwear styles. As DARA grows as a brand, the commitment to our core values is unshaken. We are very passionate about building DARA Shoes into a successful company, and providing you, our customers, beautiful and comfortable shoes.
Life's an adventure. Explore it in style with DARA.
Our promise and commitment to you is all in our name. DARA is a word that originates from the Yoruba language in West Africa meaning GREAT. This word represents the cornerstone of our values as a brand, and our promise to our customers to make great and exceptional shoes without compromising on quality, style, and comfort.
We produce our shoes in limited runs, compared to big box retailers or larger brands. We do this for a few reasons; (i) it ensures we keep the highest standards of production and detail, (ii) it guarantees our customers they are getting a truly unique product, and (iii) enables us to take risks with bold designs and unique patterns.